Employer Brand Campaign

Ford Motor Company

Objective‍

Develop a logo and recruitment materials for the "Movers of the World, Makers of the Future" campaign, aiming to symbolize innovation, growth, and the future of the workforce. The goal was to create a strong, unified visual identity that resonated with top talent.

Solution

‍Designed a logo that encapsulated the themes of innovation and growth, positioning the campaign as forward-thinking and aspirational. Additionally, created over 80 customizable recruiter templates, hosted on Brandfolder, ensuring consistent and on-brand recruitment materials across all touchpoints. The employer brand campaign successfully strengthened recruitment efforts by presenting a unified, innovative visual identity. The templates facilitated streamlined, consistent communication, driving higher engagement and enhancing the candidate experience.

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