Led and produced the rebrand of three Ford programs designed to engage undergraduate students, graduate talent, and MBA candidates. The existing materials lacked cohesion and failed to communicate a clear, aspirational point of view, limiting their ability to connect with a diverse, career-focused audience.
Directed the development of a unified visual system that clarified each program while aligning them under a cohesive brand language. Scope included program renaming and oversight of key campaign assets, including a series of postcards to support recruitment efforts.
The refreshed identity establishes a more contemporary and forward-looking tone that balances approachability with ambition. Designed to resonate with both early-career students and experienced candidates, the system improves engagement and clearly communicates the value of each program within the broader Ford ecosystem.
