Conceptualized a craft brewery brand identity centered on the laid-back, sun-soaked energy of an ideal weekend. The goal was to create a playful, cohesive visual system that stands out on shelves and connects with casual beer drinkers.
Developed a full identity system combining custom illustration, warm color palettes, and relaxed typography. Designed a series of cans featuring pun-driven beer names and distinct visuals, creating a cohesive yet varied system that encourages collectability and reinforces the brand personality. The “A” forms a sloth, using the letter to shape both the face and tail, reinforcing the laid-back, “lazy Sunday” feel of the brand.
The identity delivers a memorable and differentiated shelf presence while capturing a sense of ease and humor. The system balances consistency with variety, supporting both brand recognition and product-level storytelling.
Best of Show
American Advertising Federation, Buffalo
2024
Gold ADDY, Packaging
American Advertising Federation, Buffalo
2024
