To develop a bold and expressive visual identity for Wicked Cravings, a conceptual ready-to-eat meal brand centered on indulgence without guilt, aiming to stand out through personality, attitude, and visual impact.
Designed the core logo system and supporting visual elements, including custom illustrations that extend the brand’s personality.
The logo explores a typographic concept where the letters “W” and “C” are combined to form a fork-inspired mark, reinforcing the brand’s connection to food and indulgence. A supporting illustration style was developed to amplify the brand’s playful and rebellious tone.
Color and graphic choices were used to strengthen contrast and energy, helping the identity feel expressive, bold, and immediately recognizable in a competitive food branding space.
Delivered a cohesive visual identity system that communicates the brand’s indulgent yet playful positioning through a distinctive logo and supporting illustration style, establishing a strong and memorable brand presence.
