Marketing Campaign Identity

Unstoppable Campaign
D’Youville University

Objective‍

Create an integrated campaign as an in-house designer, reframing the student journey as forward momentum to support recruitment and engagement.

Approach‍

Contributed to the development of the “Unstoppable” campaign and led the creation of a torn-paper visual system to represent transition and forward momentum. The device is used to frame content, guide composition, and establish a recognizable structure across formats.‍

Applications

• Digital campaign assets, including in-arena ribbon boards at KeyBank Center during Buffalo Sabres games
• Print and recruitment materials
• Environmental campus placement across 900 sq. ft. banner
• Scalable system for ongoing use across audiences

Outcome‍

Strengthened visual consistency across touchpoints and supported ongoing recruitment and engagement efforts.‍

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