Develop a campaign identity and mailer that clearly communicates key messaging and drives donor engagement.
Designed the campaign logo and visual identity, establishing a system built for clarity and consistency. Applied the identity to a multi-panel mailer, using hierarchy and layout to guide the reader through content and reinforce the campaign message.
Delivered a cohesive cross-channel campaign identity, coordinating digital and print assets to ensure absolute visual consistency while meeting the strategic communication goals of diverse university stakeholders.
